My Resume

In-House Agency™

Vancouver, BC / Dallas, TX / Austin, TX
(2000–Present)
UX & UI Design, Print/Web Design, Branding
Principal & Creative Lead
  • Created and established a consulting agency from the ground up that functions as a boutique design studio, offering meaningful and engaging solutions to organizations of all sizes and disciplines
  • Champion all aspects of brand proliferation, company marketing, business acquisition and related negotiations
  • Direct and manage entire design process from conception to completion, implementing creative and original strategies to meet business goals that align with user needs
  • Interface with product stakeholders and front end developers in the definition of project scope, utilizing demos, stand-alone prototypes, and presentation of design specifications

Digital Landscape

Florida, USA (2016–2017)
Mobile App, Web App, Dashboard
User Interface / User Experience (UI/UX) Designer
  • Exceeded expectations in creating user flow, mid-fi wireframes with countless iterations and pixel-perfect high-fidelity screens at mobile and desktop breakpoints, for an e-commerce platform

  • Executed on-time project delivery, mindful of other milestones in the roadmap while thriving in an agile/lean, fast paced, changing environment

  • Collaborated with a distributed team of developers to ensure quality, functionality, strict adherence to style guide and user experience

  • Expected to have over 200k paying member customers—currently in development mode

  • Deliverables managed: organization research, information architecture, user-testing, mobile screens optimized for iOS platform at every stage of the user journey, desktop screens to compliment mobile, on-boarding system for new user acquisition, sign up process kiosk and a fully integrated back-end, dashboard system

Lonestar Portables

Manor, Texas, USA (2016)
Branding & Responsive Web Design
Design Lead (User Experience, User Interface & Comprehensive Branding)
  • Spearheaded a comprehensive brand strategy to stand out from market level competition

  • Implemented user research and strategy to better leverage design decisions into planning, designing, testing and launching a responsive website

  • Optimised designs based on continuing user testing, feedback and analytics

  • Deliverables I managed:

    • Research: domain & organizational research, interviews, competitive and comparative analysis
    • Plan: information architecture, user flow, site map, user stories, use case
    • Design: wireframes in low-fi and mid-fi, high-fidelity mockups
    • Prototype & Test: user-testing in person and remote using low-fi paper prototype, Adobe XD CC

RED Academy

Vancouver, BC (2017)
eCommerce, Mobile, Responsive Designs

E-Bike Lending Library
by Momentum Mag

Vancouver, BC, CANADA (2017)
eCommerce, Responsive WebApp
User Experience (UX) Design & User Interface (UI) Design
  • Optimised an existing product using user-centered, iterative, UX process to introduce electric bike rental to the Vancouver market in a collaborative effort

  • Identified opportunities and pain points across the user experience that have the potential to significantly improve acquisition

  • Effectively collaborated with stakeholders, team members, developers to understand product vision and user needs—while validating designs through user-testing and feedback

  • Deliverables I managed:
    • Research: Inception chart, Mood board and Creative Direction, quantifying survey data, domain research, market research, comparative & competitive analysis, organization research, affinity diagrams
    • Planning: User persona, feature prioritization, site map, story board
    • Design: Mid-fi wireframes in Sketch at desktop and mobile breakpoints, high-fi wireframes in Sketch
    • Prototype & Testing: Proto.io and InvisionApp to set up remote user testing and conducted in-person user testing
    • Prototype: Low-fi paper prototype; mid-fi mobile in Proto.io; mid-fi desktop and high-fi mobile & desktop in InvisionApp
    • Testing: Remote user testing and in-person user testing

VATJSS

Vancouver, BC, CANADA (2017)
Responsive Web Design
User Experience (UX) Design & User Interface (UI) Design
  • Overhauled an existing website using user-centered, iterative, UX process.
  • To educate the Vancouver Aboriginal community about transformative justice services program.
  • Collaborative effort with a team of UX and UI designers.
  • Facilitated team meetings in an agile/scrum method.
  • Oversaw and managed handoff with web development team to ensure quality, functionality, strict adherence to style guide and user experience.
  • Deliverables I managed:
    • Research: Domain research, organization research, comparative and competitive analysis, affinity diagrams
    • Planning: User persona, feature prioritization, site map, information architecture, user flow
    • Design: Low-fi wireframes on paper, mid-fi wireframes in Sketch at desktop and mobile breakpoints, high-fi wireframes in Sketch
    • Prototype: Low-fi paper prototype; high-fi and mid-fi built in InvisionApp
    • Testing: Remote user testing and in-person user testing

The Green Moustache

Whistler, BC, CANADA (2017)
iOS Mobile App
User Experience (UX) Design & User Interface (UI) Design
  • Co-led the initiative in a collaborative environment to overhaul the current website to educate Vancouver Aboriginal community regarding transformative justice services

  • Uncovered user needs through research, developed deep insights, generated concepts and crafted how people will interact with the product and service

  • Pitched, educated and defined design decisions to stakeholders

  • Facilitated team meetings in an agile/scrum method
  • Oversaw and managed handoff with app development team to ensure quality, functionality, strict adherence to style guide and user experience.
  • Deliverables I managed:
    • Research: Inception chart, Mood board and Creative Direction, stakeholder interviews, user interviews, survey, domain research, comparative and competitive analysis, organization research, affinity diagrams
    • Planning: User persona, feature prioritization, site map, story board, information architecture, user flow
    • Design: Low-fi wireframes on paper, mid-fi and high-fi in Sketch app
    • Prototype: Low-fi in MarvelApp and mid-fi and high-fi in InvisionApp
    • Testing: Remote user testing and in-person user testing

Co-Serv Electric

Corinth, TX (2013–2016)
Web, App, Print, Experience
Graphic Designer
  • Created internal and external communications affecting the image and posturing of the organization and affiliated subsidiary companies

  • Implemented strategic planning during the conceptualizing, brainstorming and execution of company campaigns—both print and digital

  • Negotiated with vendors and colleagues in the coordination of pricing, ordering, and installation of branded assets, signs, environment and corporate installations

Few of my other notable clients include